The CENTURY 21 brand has the power to give you an edge locally, wherever your business calls home. With global brand awareness, powerful lead-generating tools, and a world-class support team, the CENTURY 21 System is dedicated to helping you succeed.
It's our company mission to enable CENTURY 21 affiliated agents to provide best-in-class brokerage services to all who aspire to buy and sell real estate anywhere in the world.
By choosing to be part of the CENTURY 21 System, you'll be joining a team of over 6,900 franchised broker offices with over 102,000 agents and a presence in over 75 countries. Those numbers help to make us the most powerful and recognizable name in real estate. In fact, among consumers presented with a list of other real estate brands, the CENTURY 21 brand was identified as having "the most recognized name in real estate," according to a 2014 Millward Brown customer survey.
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Q "Which of these agencies, if any, is the most recognized name in real estate?" (multiple choice question) (Base: Consumers Aware of Brand. Results significant at a 90% Confidence level)
But what does a name mean to you? Well let's use our website as an example. Over 92% of homebuyers use the web in their search.
2 According to Comscore data,
CENTURY21.COM was the #1 "most visited" real estate franchise website, attracting more unique visitors than any other real estate franchise brand site in 2013 and 2014.
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That means there's potential for more leads and more business than any other franchise website can provide. And that's just one small part of the lead-generating power that comes with the CENTURY 21 System. Check out our Marketing and Support pages to see all the CENTURY 21 tools that can help turbo-charge your business.
1 Study Source: 2014 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and who have bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years. Brand awareness, Likelihood to Recommend and Future Consideration questions based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on those aware of brand. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from May 14 – June 4, 2014.
2 NAR 2013 Profile of Home Buyers and Sellers- Pg. 6 https://www.realtor.org/reports/highlights-from-the-2013-profile-of-home-buyers-and-sellers
3 Data per Comscore, January-December 2013 and January-December 2014.
